Tuesday, February 16, 2010

The upside of an acquisition

An unexpected upside of our acquisition of Vivendo.nl last week, is that suddenly a lot of partners feel attracted to us, as they perceive us as a winner: a healthy, profitable, well-funded company, with whom it is interesting to do business as we proof to be willing to invest. As the perceptions are true, we are cashing in on the financial prudence of the previous years.

I think it also shows something of the current times: cash is king, especially during this very serious downturn. We are willing to invest in growth, and are continuing to do so in the coming period.
It is time to start a consolidation, pursuing economy of scale, in the European webshop development market.

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