Iceleads, a new international lead management network for retailers and manufacturers, has raised $720K in seed capital from Dutch investor iMerge BV.
Iceleads enables manufacturers and brands to convert visitors on their website into buyers via (local) channel partners by adding a “buy now” button on the product pages on a manufacturer’s website. The new, innovative service is currently in pilot with several manufacturers.
Iceleads founder Joris Kroese has a track record of almost 15 years in the e-commerce sector and developed several international ventures. He notes: “We have been preparing the new venture for almost a year now and we spoke to several venture capitalists about it. We are excited to announce this investment since it enables us to develop the service and company to meet the high expectations of our customers. I feel confident about our successful international roll-out and today’s investment contributes to that confidence.”
In essence, Iceleads displays a list of authorized resellers on the product page of a manufacturer website including prices and stock positions in a specific country. Iceleads tracks the consumer spending behavior during the buying process to be able to provide in-depth reports to manufacturers on sales conversion. The collaboration with our founding partner Icecat.biz enables us to list the sellers of a product in any country. Icecat has an active network with over 15,000 etailers worldwide.
“Many of our international customers – IT, Telecom & CE manufacturers – don’t convert their web visitors into buyers.” says Martijn Hoogeveen, CEO of iMerge BV. “The successful pilot shows that the service is well understood by manufacturers and that there is a large global demand for the service. The collaboration with our founding partner iMerge encompasses it's daughter company Icecat which enables us to list the sellers of a product in any country. For these reasons we chose to partner with Iceleads and have our trade name associated.“
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